SAM WINTER, VP OF RESEARCH/CO-FOUNDER

Sam is driven by a constant thirst for knowledge and a passion for disseminating that knowledge to make people their best selves. She is a master at designing and conducting research, crunching numbers and teaching at the collegiate level.

Always looking toward the next challenge, Sam is always training for something new. She is an avid triathlete and is looking forward to her first Ironman. Having earned a Bachelor’s in Opera Performance, she is still an active performer with a local professional choir.

CHRIS DIAZ, CEO/CO-FOUNDER

Chris developed a deep passion for the role that psychology plays in an individual’s success while serving 6 years in the U.S Navy. During his time as a Fleet Marine Force Corpsman, Chris saw first hand how mental strength often dictated what a fellow Sailor
or Marine was capable of accomplishing. He realized his life’s purpose would be the pursuit of understanding and sharing the science of the mind.

Always striving to be the best version of himself, Chris seeks experiences that force him to grow. He holds a black belt in the martial art of Brazilian Jiu-Jitsu, has summited Mt. Kilimanjaro and is always on the search for the next adventure, while appreciating the present moment. His greatest joy comes from his wife, son and Chesapeake Bay retriever, Upa.